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THE “THX BOX” IS NOT A REGULAR VENDING MACHINE. IT IS A SENDING MACHINE.


Deposit the special Coca-Cola bottle in the machine, and let it guide you through the experience of sending a loved one a Christmas message.











ABOUT THE PROJECT


As part of a Coca-Cola's Christmas campaign, me and my team at Indice.in collaborated with J. Walter Thompson Brazil to create the THX BOX (Thanks Box), a reverse vending machine that allows customers to buy and send a commemorative Coke bottle for a person who deserves a special thank you.

Once consumers purchased one of three commemorative Coca-Cola bottles, they were tasked with depositing them in the machine. Then, they could record and send a special thank you (and the bottle) to that deserving someone.



Main roles in this project:
Art Direction - User Experience - Industrial Design

















First real-size physical prototypes for usability and mechanical testing and development of the machine's electronic control system


First real-size physical prototypes for usability and mechanical testing and development of the machine's electronic control system















DESIGN CHALLENGES

The shape of the machine was widely discussed from the first day of the project, so that we could arrive at a solution that would overcome the logistical challenges of transporting a machine of large dimensions to different locations in Brazil, yet maintaining all usability requirements - such as accessiblity to wheelchair users, people of different heights and ages, or with motor disabilities.






















The wireframe played an essential role in defining and validating physical and digital interactions


The wireframe played an essential role in defining and validating physical and digital interactions








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The machine was automatically turned on when the user placed the promotional Coca-Cola bottle in the indicated location. From that moment on, a series of systems were triggered between digital and physical interfaces.

As it is a project that involved different human interactions (both physical and digital), it was my role to investigate and ensure that user experience was guaranteed from start to finish. For this, a series of simulations and mockups - for digital and physical interfaces - were created, until we reached our POC (Proof of concept).



















It took 3 months of project to produce 10 machines, which later would be installed in malls and supermarkets throughout Brazil's largest cities, São Paulo, Porto Alegre, Curitiba, Salvador and Rio.